we stand for equality

Join us in loving people with the tools we know best

Our friends are in pain.

In the face of the deep, continued pain of the Black community in the US, it is daunting to answer the question, "What can we do?"

At MudLOVE, the answer is simple: love them. So we turned to the tools we know best: our products. A bracelets on the right wrist is a powerful conversation starter. It’s a way to say, “I’m with you” or to ask, “What’s your story?”

Let's Be Transparent

Standing with the Black community not a way for us to make some quick cash. During the first round of Stand for Equality, we asked local leaders in our community to donate bracelets at cost so anyone could receive a bracelet for free. The response was amazing. We gave away over 1,000 bracelets to help people start conversations across the US.

Here's the tricky part. We’re still just a small business with bills to pay, supplies to purchase, and payroll to fill. We had to find a creative way to make these bracelets accessible and keep the lights on. Our solution? Sell Stand for Equality products at cost and make zero profit from their sale. The price simply pays for the clay, elastic, and for our team to make and assemble each product. This makes these products accessible for anyone to make a statement and honors the commitment we make to our employees. 


We have committed to messages of love.

Black Lives Matter

Equal Sign Bracelet


We have so much faith in you, our community, to do amazing things with these bracelets. From giving them away to using them as fundraisers, you are making a difference here and across the world. Our commitment to Water for Good remains: every Stand for Equality bracelet you purchase provides one week of clean water to someone in the Central African Republic.

Learn more about MudLOVE's commitment on our blog.