A Decade of Mud

The bracelet on your wrist is 10 years in the making. Not literally, of course. We’re talking ten years of progress, defeats, and passion for clean water. Walk with us as we explore some highlights from the last decade.

September 2009: The Beginning

In the fall of 2009, inside a tiny garage in Indiana, big dreams are becoming a reality. The man working inside, Luke Wright, wants to do something meaningful with his new business. With nothing more than an old stamp set, a box of clay, and a plan to support clean water projects in Africa, handmade creations emerge and MudLOVE is born.

May 2010: Art Class Impetus

Cash is tight, but unexpected opportunities keep the business going. Luke receives a grant to teach a ceramics class to all 5th graders who attend Warsaw Community Schools. As a lesson about helping others, many students choose to sell their creations at the MudLOVE garage to support clean water through Water for Good.

July 2010: 100 Bands

On a whim, Luke rolls clay into coils, and carefully stamps the words faith, hope, and love, on 100 bracelets. He sets them out in his shop to gauge interest. They sell out in a matter of days and the rest is history, as they say.

January 2011: Scale It Up!

As demand for bracelets increases, Luke partners with his dad, Paul, to make production scalable. Together they create the first bracelet jig from scraps of wood and some screws. Holes replace hooks in the only major redesign of our classic bracelet to date.

January 2012: Time to Grow

Luke hires his friend, Codey, as MudLOVE’s first full time employee. “I” becomes “we” and a community with a passion for clean water takes shape. Together they forge a path and begin to build a team.

October 2012: Big Move

We quickly outgrow the tiny garage in Winona Lake. We find a spacious locale in downtown Warsaw and get to work knocking down some walls. With a production space, pottery studio, warehouse, and offices, there is more space than we know what to do with.

July 2015: Full House

By mid 2015 we fill our new home and grow our staff to about 50 people. This includes production people, shipping team, creative team, and customer care team. We also bring on a team of women who piece the bracelets together from home.

February 2016: The Bachelor

One chilly afternoon, the Warsaw-born star of The Bachelor pops by with his camera crew for a tour. Luke gives him a bracelet as he leaves. To our surprise, we wake up a few weeks later to discover Ben Higgins is wearing a blue “hope.” bracelet on the show! Interest in MudLOVE explodes and we work hard to keep up with the demand. We partner with Ben to provide jobs in Honduras through a non-profit, Humanity and Hope.

September 2016: Fundraising Fun

Using our experience fundraising with Ben and others, we launch our online fundraising platform, LoveWellFundraising. MudLOVE products have double the impact as our customers not only fund adoptions, mission trips, and medical emergencies but also clean water. To date, our customers have raised over $300,000 through LoveWell Fundraising.

February 2017: Keep Water Flowing

Our giving partner, Water for Good, uses a unique strategy in the Central African Republic. They use maintenance teams to ensure that wells continue to pump life-giving water. Thanks to our bonkers year, we are able to donate a new maintenance truck to Water for Good.

October 2018: The Wishing Well

As the business landscape changes we implement new strategies to respond to our most faithful customers. We unveil The Wishing Well, our rewards program, by mailing out 250 clay coins with prizes inside to a random group of fans. Haven’t signed up yet? Do it here.

April 2019: One Million Weeks

Thanks to supporters around the world, we donate our one-millionth week of clean water. In other words, your purchases helped contribute over $450,000 to help end the water crisis in the Central African Republic. We celebrate with a massive balloon and put our hands back in the clay.

Sept 2019: 10 Years of Mud

A decade of business is no small feat and it’s all thanks to you. We truly wouldn’t be where we are now without you. If you have a band on your wrist or a mug in your cupboard, thank you. Here’s to the next ten years!

Your Purchase is Creating Real Change