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We're Not Activists

We're Not Activists

MudLOVE isn't an activist. You read that right. MudLOVE is a company that makes and sells products. On its own, it is simply a tool.

But the people behind the brand have hearts and souls, and they are filled with love for their fellow humans. After the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery this year, the team put together a project to give people a tool to show love. Stand For Equality featured two bracelets to use as encouragement and conversation starters. 

We had one big problem. How do we pay for it? Our heart was to put these bracelets on the wrist of every person who wanted one. But as a small business, MudLOVE needs cash to keep the lights on. So we got creative. Luke, our founder, reached out to local leaders for pledges to purchase these bracelets at cost. This would cover our expenses and allow us to give these bracelets away. 

The pledges allowed us to give away 1084 Stand for Equality bracelets. 1084 conversation starters. 1084 ways to say "I love you." Today, we've given away the last of the 1084 bracelets. But the fight for equality continues.

Where do we go from here?

To answer that question we went back to our motivation: to love in the midst of hurt. It was obvious that we didn't want to profit from selling these bracelets. That was taking advantage of someone else's pain. But we knew these bracelets were powerful and were making a difference. 

MudLOVE will continue making these bracelets and selling them at cost: $3.00. Three bucks cover the cost of the clay, glaze, and elastic used to make each bracelet. It also covers the overhead to keep the business humming.

As we write in our Manifesto, "We will create opportunities to be a symbol of hope and encouragement in the midst and in the aftermath of brokenness. The gift of a bracelet or a mug is small, but the gesture of a MudLOVE gift is powerful.  We believe that the thoughtfulness behind a tangible gift can be a gentle reminder of love with a huge impact on one’s heart."

MudLOVE is not an activist.

You won't find MudLOVE marching on the streets or calling a congressperson because MudLOVE isn’t a real person. MudLOVE is made up of many different people with different views living by a core philosophy: to disrupt patterns of brokenness through a thoughtful and creative pursuit of love. Wherever you find MudLOVE you’ll find hope, love, and encouragement. This is all thanks to people like you who care enough to show people you love them.

Shop Stand for Equality bracelets HERE.


Nov 17, 2020

Thank you for sharing this! Black Lives Matter!

Nov 10, 2020

Love your product but will no longer be doing business with you. All Lives Matter so I cannot support your narrative. Too bad… and as a former law enforcement officer I’d like to say that Blue Lives Matter.

Karla Ohner
Nov 02, 2020

Thank you! Black Lives Matter and matter is the minimum!

Phyllis Swiney
Oct 30, 2020

Love this and your message. Have given out These bracelets to be a hope to our world.

Beth Abbitt
Oct 30, 2020

I love this company! I didn’t realize to ‘love in the midst of hurt’ was your mission but it shows up in everything you do. Thank you for embodying the truth of loving our neighbors and bringing small joys to a world looking for hope.

Oct 30, 2020

I am so disappointed! I often ordered from you, but sadly will no longer being doing so! I believe that ALL Lives Matter and also support the Thin Blue Line. BLM has an agenda and it’s not social justice. You need to check ALL facts before promoting only one organization.

Oct 29, 2020

I love your positive message and the power of love! I will definitely be doing some Christmas shopping for some inspiration for loved ones.

Oct 29, 2020

I’m disappointed you’re following the narratives and not seeking truth. We will not purchase from your organization not promote it. BLM is Marxist and Anticapitalist. They are against faith and the family structure. What are you thinking?

Leslie Thompson

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